Signage Concept
Two Friends Construction
Two Friends Construction is a new construction company based in Northwest Arkansas. The client — two friends — needed a logo that exemplified their people first, no-frill business approach.
Finding construction companies can feel intimidating and impersonable, especially to small businesses and homeowners. The objective was to create a classic, memorable company identity that felt approachable and local.
Starting with a brainstorm of general client aesthetic and goals, the client was presented with 3 logo styles. After selection, the logo and brand colors were used to start a company website (created on Squarespace).
Final Client Selection
Logo Option 1
Logo Option 2